Chief Client Officer- India, Insights Division, Kantor
Soumya Mohanty is the Chief Client Officer, India, Insights Division, Kantor. She brings with her close to 23 years of experience in customized market research and consumer behaviour across sectors. She specializes in innovation, brand, and communication research.
Soumya has been instrumental in co-creating many innovative tools relevant to developing markets including an approach to measure master branding and using halo effects in media optimization.
In the areas of innovation research and insights, she has helped numerous clients in developing strategies to optimize their product portfolios and revenue sustainability through optimum pricing. Soumya also has a keen interest in the application of translating analytics and using multi-source data for compelling business decisions.
She is a regular speaker at industry fora and has presented insightful papers at various symposia.
Over the years Soumya has worked across leading companies like Kantor, Nielsen and lpsos.
An Economics (Hons) graduate from Delhi University, she is an alumni of the Indian Institute of Mass Communication.