Panelist | CXM-2020 | Mumbai

Speaker Profile

Saurabh Varma
Chief Marketing Officer
INOX Leisure Limited

Expertise on the commerce side:

 l Chief Marketing Officer, INOX Leisure Limited

l Chief Marketing Officer, RELIANCE BIG Entertainment

l Vice President Marketing and Corporate Communications, PVR Cinemas

l Vice President Distribution, Programming and Marketing, INOX Leisure Ltd

l Distributed films of EROS International in West Bengal & Rajasthan region

l Consulted The HINDUJA Group, Wave Ponty Chadha Group etc

l Script Doctor, Creative Producer and Content Creation Advisor for KRIAN Pictures Ltd

l Experienced VFX and Graphic Design Consultant for a established Digital studio

l Recipient of the prestigious Philip Kotler Award for innovatively marketing INOX Cinemas and films

in 2018 Expertise on the creative side:

l Written and Directed Marathi Feature Film Vicky Velingkar *ing Sonalee Kulkarni & Spruha Joshi

l Written and Directed comic thriller Feature Film MICKEY VIRUS *ing Manish Paul & Elli Avram

l Written and directed feature film 7 hours To Go, *ing Shiv Pandit & Sandeepa Dhar

l Directed Short Film, GIRL IN RED and LONELY GIRL garnering 12+ Million views

l Directed TV show for STAR TV (Love ka hai Intezaar) & SONY TV (Haasil)

l Directed Music Video of Hollywood flick Transporter Refueled, Hindi Version

l Conceptualized and directed ad film for Sapat Parivar Chai targeting B&C Centre Maharasthra

l Designed concepts, logos and style guides for more than half a dozen corporates

l In depth knowledge of pre, on and post production of films and content incl VFX, packaging, CC & DI


Have worked for more than 600 films in almost all Indian languages including ENGLISH (Worked with WB/Sony/Fox & Paramount), HINDI (Sanju, Stree, Saheb, Biwi aur Gangster etc), TAMIL (Yaavaram Nallum), TELUGU (Saleem), PUNJABI (Mera Pind), GUJRATI (Dholi Taro Dhol Waaje), BENGALI (Rituparno Ghosh & Buddhadev Das Gupta projects), MARATHI (Amol Palekar’s Samaantar) and MALYALAM (Shaji Karun’s Kutty Srank) language.

l ACTIVELY SERVICED PRODUCTION HOUSES INCLUDING: Reliance Big Entertainment, PVR Pictures, Endemol, Hinduja Group, Dar Motion Pictures, Kumar Taurani Tips Industries, Anurag Kashyap projects, Tigmanshu Dhulia, Ram Gopal Varma, Vikram Bhatt ASA Films, Nitin Manmohan, Prawaal Raman, Bohra Bros, Trigger Happy, Swarp Ent etc.

l Script doctor: Read, review and analyse film from marketing, positioning and sales perspective


 l MARKETING: Marketed films including Newton, Saheb Biwi aur Gangster, Yamla Pagla Deewana, Rock On!!, 13B, Spiderman 1/2/3, Cars, Ice Age 2, Batman Begins, Superman Returns, Newton, Sanju, Nun, Badhaai Ho, Godzilla etc.

 l RETAIL & CINEMA LAUNCH: Have launched cinemas all over India

 l MOVIE MERCHANDISE: Supported and marketed Merchandise for Yashraj, Filmkraft, Disney, Sony Pictures

 l ADVERTISING AND DESIGNING: Designed the FILMKRAFT logo for Rakesh Roshan, Hinduja Entertainment, PVR, IFTDA, Ashoke Pandit Group, Bohra Bros, Nitin Manmohan etc. Developed strategies for PVR, INOX and Reliance

l Chairman and E.C. Member Events: IFTDA (Indian Films & TV Directors’ Association) Planned, executed & moderated Masterclass with Master Directors; Gulzar, Mani Ratnam, Aanand L. Rai, Farhan Akhtar, David Dhawan, Tigmanshu Dhulia, Rohit Shetty, Ashutosh Gowariker, Shoojit Sircar, Sriram Raghavan and Rajkumar Hirani