Panelist | CXM-2020 | Mumbai

Speaker Profile

Mr. Sameer Malhotra
Director and Chief Executive Officer
Shriram Automall India Ltd

Mr. Sameer Malhotra is the Director and Chief Executive Officer (CEO) at Shriram Automall India Limited (SAMIL). With over 3 decades of experience, he built a strong foundation for the company in 2011. His leadership has driven Shriram Automall India Limited as the most trusted brand for the exchange of pre-owned automotive, equipment, gold and property.

To date, Sameer is the first and the only name in the Indian Automobiles Industry to have introduced the concept of physical bidding of used vehicles and equipment, establishing 86+ Automalls across the country. The Automalls empower buyers and sellers to interact, inspect, evaluate, bid and close transactions in a timely, transparent and cost-effective manner.

He is counted as a veteran in the commercial vehicle and infrastructure/construction equipment industry. He is the only expert in the country in used vehicles & equipment market with in-depth experience of over 30 years. Under his leadership, Shriram Automall has transacted over 10 lac commercial vehicles during the last nine years.

With his vision to meet the interest of Digital India, Shriram Automall uses technology as a competitive advantage in relentless pursuit of better customer experience. Thus, the company has introduced the customer-friendly MySAMIL App and technology-enabled platforms like SMS Bidding and Desktop Live Bidding facilities to empower customers.

Over the time, his initiatives have transformed several drivers and machine operators to owners and made a substantial contribution in uplifting farmers and transporters in their businesses through providing unique solutions. Moreover, value of national assets have been increased by its better utilization with change of hands every time by creating the complete ecosystem for vehicles & equipment starting from parking, valuation, refurbishment, disposal and documentation.

His earnest vision for the company enabled the collaboration of Shriram Automall India Limited with MXC Solutions in 2018, making it India's leading solutions provider. The Group consists of SAMIL as the largest physical bidding platform, CarTrade Exchange as the largest online bidding platform and Adroit Auto as a proactive service provider for inspection and valuation. Under his leadership, Shriram Automall also acquires BlueJack to strengthen its cars selling business. More so, Shriram Automall enters into industrial auction of stressed assets by acquiring Augeo Assets Management Private Limited in 2020.

Achievements and Recognitions: A savvy innovator and growth catalyst, he introduced the benefits of used vehicles shopping experience through physical and online mediums like desktop bidding, online bidding and mobile applications.

His skill sets brought many laurels to Shriram Automall India Limited. The brand has been consecutively featured in the Limca Book of Records for the years 2014-15 and 2016-17. SAMIL has also won awards like ‘India‘s Most Trusted Brand’, ‘Fastest Growing Brand’, ‘Best Online Market Place’, ‘Excellence in Customer Experience’, ‘Fleet Enabler of the Year’ and ‘’Best Disruptive Innovation of the Year,’’ etc.

Education: Sameer pursued his graduation from the University of Delhi and later joined the Institute of Cost and Work Accounts of India (ICWA). He further completed his post-graduation in Financial Management from Sardar Patel College of Communication and Management.

Past Experience: Before establishing Shriram Automall India Limited, Sameer worked for over 5 years as the Country Manager and Director, Asia Subcontinent, for Ritchie Bros. Auctioneers (RBA), the world’s largest industrial auctioneer. He also has a decade long experience in heading several divisions of SREI Infrastructure Finance Limited (SREI), India’s largest finance and rental group focused on infrastructure equipment as Sr. Vice President.

Sameer’s strong acumen in strategic analysis and focused management has contributed immensely to the business expansion of Shriram Automall India Limited, Ritchie Bros. Auctioneers and SREI Infrastructure Finance Limited. He has traveled extensively to the USA, Canada, UK, UAE, Germany, Singapore, South Africa and many other countries to understand the market dynamics of the vehicle/equipment auction industry.

As the CEO of Shriram Automall India Limited,  he brings relentless transparency and value-added services in the pre-owned vehicles and equipment segment in India.