Surekha leads customer service for Vodafone Idea Ltd’s business arm. She is a B2B specialist with an experience spanning 20 years. She specializes in setting up customer service for global and national green field ventures in the B2B space. Her earlier career stint includes organizations like Tata Communications, Sify and Motorola Page point. She has been credited with setting up a strong customer centric culture in all her stints, thereby ensuring a First time right mindset across the organization. She has several Industry first’s to her credit, which makes her stand out as an SME in the B2B space. Her ability to perfectly blend people ,technology and a customer oriented approach has helped her bring the best in her teams. She leads the digital arm of Vodafone Idea’s business ltd and has been responsible for various digital transformations in her current stint.